![]() Promotional efforts inclued a Beijing press conference back in November and a Shanghai premiere in January with Jack Black, Chan and Kate Hudson in attendance. ![]() Raman Hui, a DreamWorks veteran and director of Monster Hunt, lent his consultation to the film. One is the global English-language take while the other is in Mandarin and was reanimated to fit body movements and vernacular of the local voice cast including Jackie Chan. ![]() Particularly notable with this title is that there are two versions. The film, which has local status, set a Saturday record for previews a week ahead of release in January, selling $6.4M worth of tickets in just three hours. It took $58.3M in its initial PROC weekend, playing on 3D and IMAX screens. The China performance “serves as proof” that Oriental DreamWorks “is building a world class studio for what will soon be the largest entertainment marketplace in the world,” Katzenberg said. Sage that he is, DreamWorks Animation CEO Jeffrey Katzenberg predicted this would happen when he spoke with analysts last week on the company’s quarterly earnings call. With 975M yuan ($149M) to date, and a 30-day theatrical extension ahead of it, DreamWorks Animation/DreamWorks Oriental’s Kung Fu Panda 3 has topped Monkey King: Hero Is Back (956M yuan) to become the biggest animated film ever in the Middle Kingdom in local currency.
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